Why Fax Marketing Is Still an Option Fax marketing is a relatively inexpensive business to business campaign strategy. It is primarily a variation of telemarketing used to generate as well as follow up on viable leads. It is also used to communicate with existing clients and strengthen the relationship with them. New developments in faxing [...]
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Generating and Using Fax Lists A fax list may be selected according to criteria such as business divisions, business income, geography, number of employees, SIC code and a number of other such factors. An SIC-based list can include categories and the subcategories of businesses and professions like accommodation and food services; arts, entertainment and recreation; construction; [...]
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