The Benefits of Fresh Leads
Getting a fresh lead means there is a better chance that the lead is exclusive, meaning there is little to no competition at least for a limited time on the lead. However, the lead may not be exclusive just because it is fresh. This depends upon the policy of the service that sells the leads.
Live transfers is a way to receive a fresh lead. In this case, the prospect has already spoken to a representative and has consented to speak with an authority concerning the specific service or product at hand. The authority simply needs to know how to talk to the prospective client to determine his or her needs and make an offer the prospect cannot refuse.
A fresh lead in any industry will cost more than a shared lead or a cold lead. However, the buyer needs to consider the potential for the return on investment when he or she considers what type of leads he or she needs. This particular lead may turn out to have a better chance of closing therefore maximizing revenue.