Using Direct Mailing Lists
Direct marketing mailing lists are compiled from a number of sources including official documents and consumer driven means like surveys. They may also be shared among companies such as catalogue companies that share consumers with similar interests. Businesses or other organizations can get access to this pool of consumers from companies that compile these lists according to various criteria.
However, such lists are used, it is best to attain them from sources such as surveys or other measures that mean consumers have been active in seeking whatever products or services a company has to offer. This will assure a better return on investment for the mailing campaign.