Making the Most of Fresh Email Leads Fresh leads will ensure that your mailing list, and the audience for your promotional materials, is constantly growing. Though conversion rates vary industry by industry, one must bear them heavily in mind when setting a target for the number of new contacts per week that should be added [...]
Opting in to E-Mail Marketing
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Store and website owners can develop a loyal following and increase sales with email Marketing. Allowing customers to opt in to an email newsletter perceived as having some benefit contributes to a strong customer base. Capture the e-mails at the cash register, with a website pop-up, or by directing visitors to sign up for ‘special updates and discounts.’